Television services in some countries may be funded by a television licence, a form of taxation which means advertising plays a lesser role or no role at all. For example, in the United Kingdom, and in many European countries, some channels may carry no advertising at all and some very little. The BBC carries no advertising and is funded by an annual licence paid by all households owning a television. This licence fee is set by government, but the BBC is not answerable to or controlled by government and is therefore genuinely independent. The fee also funds radio channels, transmitters and the BBC web sites.
The two main BBC TV channels are watched by almost 90 percent of the population each week and overall have 27 per cent share of total viewing despite there now being a choice of more than 40 free-to-air commercial tv channels.[2] When the same sporting event has been presented on both BBC and commercial channels, the BBC always attracts the lion's share of the audience, indicating that viewers prefer to watch TV uninterrupted by advertising.
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